dimanche 3 janvier 2010
No one wins a race to the bottom
Believe me or not but discounted prices as well as as cut of price as been among the worst marketing strategy of 2009. Though it was considered by a majority of hotelier as the good marketing strategy during the challenging slowdown when demand was decreasing and the need for productivity were crucial. 2009 is over now and we have put a step forward in the a new decade 2010, but still we can find the several prints of the damages caused by strategy to face low occupancy level. The author make a good point in underling the importance for hoteliers of having a long-term strategy who often tend to respond "instinctively" to the immediate danger but do not figure out nor measure the further consequences of their act.
Now those who have implemented the bathrobe on demand strategy, have diminished not only guest experience but only their satisfaction and image.
At a time when guest positive experience is more valuable than anything else, let's try not to take away the ultimate....
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I agree with everything I red in your article, but I think that it is essential to take into consideration also the new openings or hotels which are having financial problem.
RépondreSupprimerOf course, their need would be to find a short term solution to the economic slowdown and we cannot blame them for that.
On the other side, the large use of discount rates for all other hotels harm the whole sector.
In any case, I really agree with you when you say that hoteliers act by thinking to the short term solutions and not to the long term ones.