Hotels offer perks in exchange for less housekeeping

When I read this article I was amazed, if not choked! I dsicovered in this article what look like a brand new strategy that Starwoods Hotels & Resort worldwide and other independents have implemented during those last months for cutting cost in hotels.
What is more surprising is that they uses the environmental scope as a tool to seduce their clients. I find it quite unethical and unthinkable that to use ecological pattern for economic reasons. Apparently, few consumers have been convinced to skip their daily housekeeping for having discount.
As a price driven consumer, I would rather go to hotels that offer a lower rate and where I wouldn't need to worry getting my bed done instead of going to hotels that offer advantage for less housekeeping!!!