E Business OTAs and Portals

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reverse auction case text links

http://images.google.fr/imgres?imgurl=http://indietravelpodcast.com/wp/wp-content/uploads/ticket-stubs-baggage-tags.jpg&imgrefurl=http://www.lowpriceairfareandmore.com/how-to-find-the-cheapest-airline-tickets&usg=__ClovtXApOYQYL75VAZ2vJHGLTvM=&h=375&w=500&sz=340&hl=fr&start=5&um=1&itbs=1&tbnid=wL8gNp7BXEgjAM:&tbnh=98&tbnw=130&prev=/images%3Fq%3Dreverse%2Bauction%2Btravel%26hl%3Dfr%26client%3Dfirefox-a%26rls%3Dorg.mozilla:fr:official%26um%3D1
http://www.encheresinversees-zen.com/principe-des-encheres-inversees-encheres-a-la-baisse-et-encheres-a-lenvers-359.html
http://www.reverseauctions.com/index.html

Reverse Auction case 2

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Reverse Auction case 2

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http://www.4hoteliers.com/4hots_fshw.php?mwi=4371

Hey guys, let's have a look at the funniest moment of my day reading the above article.

No Sex Please, we are getting married!!!

Thats a new tourism concept launched by KV Tours and Travels, based in India that suggest a sort of divorce therapy to couple getting into trouble.
According to the tour operator company, instead of spending money for a lawyer, the couple should take the "divorce tourism" package that comes with a binding agent that helps the couple to find a "second breath".
For so long, how many couple have we seen trying to find in the "last chance travel" the response to their doubts, wonders.... To me, this is is not only a therapy but a way to convince themselves that they are no longer able to stay together!!!
Though, it is a fact that the article points out that in general, travelers prioritize a good sleep to a "great sex" with surveys that not only categorize women but give also make new technologies responsible to those tendencies.

The best moment of this article comes at the very last paragraph that I find crually true and funny....

Enjoy!!!

OTA's characteristics

• By the large choice of products offered, the client find everythings he needs for his trip.OTA are gain of time
  

• Price does not longer reflects the quality of services

• we can find different types of OTA:

1- Classic (eg.Expedia, the client knows what he buys)

2- Reverse auction by bidding (eg: priceline) where the client decides for the price

3- Hide, hotels names are hiden, the client does not know what he buys until the last moment (eg: hotwire)

• OTAs can generate trafic for hotel, but hotels loose the control of client segmentation and credibility(eg. a 5* hotel that receives and attract low class & uni=educated people)

• The communication methods are trendy, present in social network sites (eg: facebook, twitter)

• OTAs try to develop customers'loyalty by different programmes: newsletter, rewards =, personal account

• offers are frenquently updated

• OTAs guarantee online payment security
  

Check this video

http://www.youtube.com/watch?v=se-orWPMfU4&feature=player_embedded

Pricelines Case Study

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Pricelines Case Study

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